2023 FUTURE OBSERVATORY
2023 FUTURE OBSERVATORY
In part, the new portfolio lives approach will be provided by the market; as lifestyle marketing has already, in very crude form, attempted to do. The resulting many markets, and segments within them, will though place new demands upon management - with the rapid growth of computer driven database marketing, which aims to simulate a unique, personal relationship between a supplier and each customer, for example.
In the main, however, it will require an increased provision of public, community services. Many of the needs of the individual - not least the demand to live in a suitable environment - can only be met by the community. The market simply is not equipped to provide many of these services. The immediate need will be even greater, where these services are precisely those which were vandalised by governments during the crisis decades; though the availability of large numbers of unemployed, and unskilled, workers - the category needed for such support - should aid the recovery.
15 May 2003
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